In today's fast-paced e-commerce landscape, delivering a seamless customer experience goes beyond just offering quality products. Real-time order tracking has emerged as a critical element in enhancing customer satisfaction, loyalty, and even sales. Rendr’s consolidated live tracking solution not only provides transparency but also fosters a connection between customers and brands.
Real-Time Visibility: A Game Changer
The ultimate post purchase experience - tracking your order in real time from store to door. Customers can see exactly where their orders are in real time, with estimated delivery updates included for extra visibility, such as, "Your order is arriving in 12 minutes." This immediate oversight reassures customers, alleviating the anxiety that often accompanies online shopping.
In fact, an Australia Post report found that 74% of customers said that real time tracking was important to them and better delivery notifications and status updates are important for improving their online shopping experience, highlighting the importance of timely notifications in enhancing their online shopping experience.
Reducing Returns & Support: Transparency is Key
One of the most significant impacts of live tracking is its ability to reduce customer support tickets, as well as return. Since the inception of live tracking at Rendr, retailers have seen an impressive 85% reduction in returns due to improved visibility. Customers who are informed about their order's whereabouts are less likely to miss delivery attempts or forget about their packages. This means less hassle for retailers and more satisfied customers.
Branding Opportunities: Connecting Customers with Your Brand
Connecting with customers is imperative to building trust & loyalty. The ability to customise tracking pages with retailer logos and colours ensures that customers experience a cohesive brand journey.
By adding a touch of personalisation, it further reinforces customer's connection to your brand every step of the way, making the entire experience feel more valuable and engaging.
Gathering Feedback: An Essential Touchpoint
Finally, tracking pages can serve as an excellent avenue for providing information or obtaining feedback on the delivery experience. Customers are highly engaged when tracking their orders, creating an opportunity to give them details with regards to their delivery, i.e. ‘Your order contains alcohol, so please be ready at the delivery location to present your ID’.
Additionally, a simple post-delivery survey can yield valuable insights into how your delivery service is perceived. This feedback loop not only helps improve your service offering but also shows customers that their opinions matter, further enhancing their loyalty.
Engaging Customers: More Than Just Tracking
Tracking pages offer a unique opportunity to keep customers engaged while they await their orders. While the primary purpose is to allow customers to track their deliveries, these pages can also serve as a platform for upselling and cross-selling. For example, if a customer has purchased a pair of jeans, you can showcase similar or recommended products on the tracking page. This not only increases potential sales but also enhances the overall delivery experience, creating a sense of personalisation that customers appreciate.
If you are keen to learn more about how our leading technology is helping the very best ANZ retailers deliver a consistent live tracking experience to customers, get started here 🚀
